At Impact Paradigm, comprehensive research services are offered that integrate both qualitative and quantitative methods to deliver insights tailored to specific needs. Expertise spans various research approaches, including community-based participatory research (CBPR), ethnography, and grounded theory, ensuring that research is deeply rooted in real-world experiences.

Through in-depth interviews, focus groups, and other qualitative techniques, behaviors, attitudes, and motivations are explored. Quantitative methods, including surveys and data analysis, deliver statistically sound, data-driven findings. By strategically combining these approaches, insights that are both human-centred and backed by empirical evidence are provided—enabling organizations to make informed decisions with confidence.